MARKETING MANAGER RESUME

Objectives:

* To develop marketing strategies to meet organizational objectives
* To evaluate customer research, market conditions, competitor data and implement marketing plan changes.
* To develop and execute marketing programs for the sales and channel partners
* To initiate and support marketing into channel partners
* To assist in the development of corporate collateral
* Manage and execute trade shows and other special events
* Plan and execute direct mail, online promotional programs and other lead generating initiatives
* Initiate telemarketing programs
* Manage PR activities according to corporate guidelines
* Lead market-specific brand development programs
* Manage and control local co-op marketing/MDF budget and processes
* Work as a team-player in a global marketing organization

Education:
* BS degree in Marketing, Business and Communications

Experience:
* 7 years marketing experience in a fast-paced B2B environment.
* 5 years experience in developing marketing strategies, marketing plans and tactical programs to achieve aggressive sales and revenue goals
* 3 years experience in managing and executing promotional campaigns, advertising campaigns and direct marketing programs in Asian markets

* Direct experience in IT or networking products/services
Skills:

* Copy writing, project management and graphic design/layout.
* Ability to successfully handle multiple projects simultaneously.

* Experience working with resellers and distributors in a channel sales environment in the Far East and Asia