Objectives:
* To develop marketing strategies to
meet organizational objectives
* To evaluate customer research,
market conditions, competitor data and implement
marketing plan changes.
* To develop and execute marketing
programs for the sales and channel partners
* To initiate and support marketing into channel partners
* To assist in the development of corporate collateral
* Manage and execute trade shows and other special events
* Plan and execute direct mail, online promotional programs and other lead
generating initiatives
* Initiate telemarketing programs
* Manage PR activities according to corporate guidelines
* Lead market-specific brand development programs
* Manage and control local co-op marketing/MDF budget and processes
* Work as a team-player in a global marketing organization
Education:
* BS degree in Marketing, Business and Communications
Experience:
* 7 years
marketing experience in a fast-paced B2B environment.
* 5 years
experience in developing marketing strategies, marketing plans and
tactical programs to achieve aggressive sales and revenue goals
*
3 years experience in managing and executing promotional campaigns,
advertising campaigns and direct marketing programs in Asian markets
* Direct experience in IT or networking
products/services
Skills:
* Copy writing, project management and
graphic design/layout.
* Ability to successfully handle multiple
projects simultaneously.
* Experience working with resellers
and distributors in a channel sales environment in the Far East
and Asia